Nike are dicks

Wow - two of my favourite ranty topics in one post!

This latest news out of Blighty not only shows that some UK laws are absurb, but that Nike are also dicks. In summary, a guy buys a pair of Nike shoes off the internet. It turns out that those shoes are counterfeit shoes and are seized at the border. Nike is notified of these counterfeit shoes and decides to sue the customer. The customer says that he wasn't aware that the shoes were counterfeit but this doesn't matter as the law says that the customers intention is not relevant.

First off, I'm operating on the good faith assumption that the buyer really didn't know the shoes were fake. With that said - wow, its like the UK is trying to kill off sales of physical goods over the internet!

Granted, this is hyperbole but this case is a pretty clear warning to anyone buying something over the internet in the UK that they need to be careful. Regardless of what you thought you were buying, if it turns out to be fake, you are liable. Particularly if you were thinking of buying Nike shoes because Nike have proven that they are willing to take you to court even if you thought the shoes that you were buying were real.

Secondly. Nike - what are you doing? On face value, this is someone who was willing to pay money for your shoes and was likely to have paid more money for your shoes at a later date. By suing him, you have pretty much guaranteed that neither he nor his friends and family will ever buy Nike shoes again (as well as any people who read this news and sympathises with they guy).

Also, how does this help Nike sell more shoes? The thing is, I actually accept their argument that they can't fight the supply side. What I don't understand is how reducing demand for your goods will help you sell more of those goods. Bear in mind, this guy thought he was buying genuine Nike shoes.

And even if you go on the assumption that this guy knew he was buying a fake pair of Nike shoes, studies show that 46% of people buying fake goods will go on to buy the real thing within 2.5 years. Of course, that number is going to be a lot lower for Nike if they sue people left, right and centre! And even if people don't buy the fake goods, studies show that this doesn't mean that they will buy the genuine article either.

All in all, I only see this kind of action as having a negative consequence for Nike.

Full disclosure - all of my sports shoes are Nike brand. Genuine too (at least, I think they're genuine).