Monday, March 9, 2009

How not to market to gamers

Anyone who follows the entertainment industry knows that videogames are where all the money is. The videogame industry is already a multi billion dollar industry (USD obviously!) so it comes as no surprise that many companies want to try and find ways to get a bite of that lucrative market.

However, when you start marketing a razor for gamers, then you really need to fire someone in either your marketing department!

That's right, Gillette have released a new razor (with five blades, natch!) targeted at gamers. Because obviously, our facial hair is of a tougher stock than your average everyday Joe.

All joking aside, this is quite frankly sad and insulting. Seriously, does Gillette really think I am going to buy their new razor just because it has the word "gamer" on it?

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